The software you bought as Simply Hearing is not the software you run today.
If you signed with Simply Hearing, you bought a Canadian product built by a founder for hearing care. That product was Aurora. Auditdata acquired Simply Hearing in 2017, merged Aurora into its own platform, and now sells it as Auditdata Manage. In February 2026, Auditdata itself was sold again, this time to a US private equity firm. amplifyOMS was built by an operator who has run hearing care clinics for 25 years, it is owned and run by that operator today, and it is built for the independent owner. Flat, transparent fees. No revenue share. No ownership of your payments. You own your data.
What Auditdata gets right.
We are not going to pretend Auditdata is a weak company. It is not. This page is not an argument that Auditdata is bad software. It is an argument about who owns it, who it is now built for, and whether that still matches you.
A real audiology specialist.
Auditdata has been in audiology since 1992. It builds both clinic software and audiometric hardware, it integrates natively with Noah, and it has a real engineering and support organization across several countries. That depth is earned, and we are not going to wave it away.
A capable, audiology-specific platform.
Auditdata Manage is a capable, audiology-specific platform with guided workflows, multi-location reporting, and a shipped AI notes assistant. If you need a mature, audiology-built office system, it is a credible one.
A serious choice for a large chain.
For a large retail chain that wants testing hardware, fitting, and an office system from one global vendor, Auditdata is a serious choice. That is a legitimate business to serve. The question on the rest of this page is whether it is still your business.
So this page is not an argument that Auditdata is bad software. It is an argument about who owns it, who it is now built for, and whether that still matches the independent Canadian owner you are.
Where the structural differences sit.
Three structural realities matter for an independent Canadian owner evaluating Auditdata Manage in 2026, and each comes straight from public record.
The product you bought was folded into a global platform.
Simply Hearing Software was founded in Waterloo, Ontario in 2004, and its product, Aurora, was built for the Canadian and North American market. In 2017, Auditdata, a Danish company, acquired Simply Hearing, merged Aurora with its own product, Strato, and rebranded the combined system as Auditdata Manage. The Simply Hearing and Aurora names were retired. Auditdata states this on its own website, so the local, founder-built product you originally evaluated is now part of a global platform.
Now built for chains, not for independents.
Auditdata's own positioning points at multi-location groups and retail chains, from roughly five locations to enterprise scale, the kind of customer that buys five, fifty, or hundreds of locations at once. That is a legitimate business. It is just not the same business as a one, two, or three location Canadian owner who needs the system to run the practice and grow the patient base without a corporate procurement team.
Public messaging built around US healthcare workflows.
Auditdata's public product messaging describes a claims engine designed for US healthcare workflows. Whether that was adapted for Canadian billing and coverage, such as Ontario ADP and WSIB, is a fair thing for a Canadian owner to confirm in writing rather than assume. We pose it as a question further down, not as a claim.
Who owns the software running your practice.
Your office system holds your patient records, your schedule, your billing, and your outcomes. It is the most entrenched piece of software in your practice, so it is fair to ask who controls it now. The ownership trail is a matter of public record.
Auditdata began in 1992 as a joint venture connected to the hearing aid maker now known as GN ReSound. In 2016, the Danish private equity firm GRO Capital took majority control. In 2017, Auditdata acquired Simply Hearing as one of several bolt-on acquisitions. In February 2026, GRO Capital sold Auditdata to Tera Software Group, which is owned by the US private equity firm Insight Partners.
That is at least three different ownership structures sitting on top of the product a Canadian owner originally bought from a single founder in Waterloo. The newest owner took over only months ago, and private equity owners buy to grow value and sell again. The pattern speaks for itself.
amplifyOMS has one owner, the operator who built it, and that is not changing in the next funding cycle, because there is no funding cycle.
Five questions to ask before you renew.
You do not have to take our word for any of this. Before you renew with Auditdata, or before you choose any system, ask the vendor these questions directly and get the answers in writing.
One. Where is my patient data physically stored, will it stay in Canada, and who is accountable for it under PIPEDA?
Two. Was this system built for Canadian billing and coverage, such as Ontario ADP and WSIB, or was it adapted from US healthcare claims?
Three. Who owns this company today, how many times has it changed ownership since I first signed, and what does the current owner say about the roadmap for the product I use?
Four. Is the product I am running the same product I originally bought, or was it merged into a larger platform?
Five. What does it cost, in writing, with no revenue share and no requirement to use a specific payment processor?
If a vendor cannot answer these clearly, that is your answer. amplifyOMS will answer all five on your first call.
How we made this comparison.
This comparison reflects publicly available information from each company's own website and public records, including Auditdata's published history of the Simply Hearing acquisition and the February 2026 sale of Auditdata. We have made every effort to represent Auditdata fairly and accurately.
If you believe anything here is inaccurate, contact us and we will review and correct it promptly. amplifyOMS is not affiliated with, endorsed by, or sponsored by Auditdata or Simply Hearing.
What amplifyOMS does differently structurally.
Five differences that matter when the practice is yours, not a chain's.
Built for you, not for a chain.
amplifyOMS is built for the independent and small-group owner. It does not just store information. It moves patients through acquisition, nurture, scheduling, outcomes, retention, and upgrade as one connected system, where the right next step is the easy step and the workflow does the heavy lifting instead of the front desk carrying it.
One system for the full patient journey, on your phone in real time.
One operating system covers the full patient journey, not a records database with reminders bolted on. And it shows you what is happening on your phone, in real time, because seeing sales and payments live from anywhere is the exact problem amplifyOMS was founded to solve.
One owner, no next sale.
The person who built amplifyOMS answers for it, and the company is not being prepared for its next sale. There is no private equity owner buying to grow value and flip it, and no funding cycle pulling the roadmap toward the next investor instead of toward your practice.
Flat, transparent pricing.
You will know what you pay. You will not give up a share of revenue, and you will not be told which payment processor to use. The Growth Engine, the automation layer that runs your patient communication and follow-through as Engine Modules that fire every time, is part of the system, so dormant patients get reactivated and upgrade-ready patients get reached without anyone having to remember.
Canadian data residency you can confirm in writing.
Your patient data is stored on AWS servers in Canada, encrypted and secured to HIPAA-grade standards, under a PIPEDA agreement with every Canadian client. The first of the five questions above is one we answer the same way every time, because the answer does not change with the next change of ownership.
How the two systems compare on what matters to an owner.
This comparison uses only what each company publishes or states publicly.
The honest reason to look now.
There is no fake countdown on this page. The real reason to evaluate now is simple: your vendor changed hands a few months ago, and new ownership is exactly when pricing, support priorities, and roadmaps get revisited, usually after the fact. The natural time to confirm that your office system still fits your practice is right after the company that runs it has been sold, and that moment is now. Book a 15-minute walkthrough and we will show you the system, answer the five questions above for amplifyOMS on the spot, and map what a switch would actually look like for your practice.
This comparison reflects publicly available information and feedback from practices switching to amplifyOMS, accurate to the best of our knowledge at the time of writing. Product details change often, so contact each vendor directly for the most current information. This comparison is provided as a courtesy.