amplifyOMS

The follow-up runs itself, the busywork drops off your team, and complete records turn into revenue you did not have to chase.

See it in actionReal product, not a pitch. About 25 minutes.
Month-to-monthFree data migrationEvery price published

Illustrative

A patient's next five years.

One sample patient, from the hearing test to the next pair of aids, and every follow-up that went out without anyone at the front desk remembering to send it.

Follow-ups handled12 / 12
Staff time saved*1 h 12 minAssumes about 6 minutes of front-desk time per follow-up done by hand. Illustrative.
  1. The hearing test

    Hearing test

    Sample
    Triggered by
    Audiogram recorded at the visit
    amplifyOMS sent
    Visit outcome and recommendation saved to the patient record (In the record)
    Outcome
    Recommended a fitting
    Done by
    Patient record
  2. The hearing test

    Purchase

    Sample
    Triggered by
    Sale recorded
    amplifyOMS sent
    Fitting appointment confirmation (Text)
    Outcome
    Patient confirmed by reply
    Done by
    Automated appointment confirmations
  3. Year 1, month 2

    Fitting and adjustment

    Sample
    Triggered by
    Fitting visit completed
    amplifyOMS sent
    Review request after the visit (Text)
    Outcome
    Review left the same evening
    Done by
    Review Generation
  4. Year 1, month 5

    Three-month check-in

    Sample
    Triggered by
    Three months since the fitting
    amplifyOMS sent
    How are the new aids treating you? (Text and email)
    Outcome
    Booked a fine-tuning visit
    Done by
    Three-Month Check-Ins
  5. Year 1, month 8

    Cleaning visit

    Sample
    Triggered by
    Cleaning cadence reached
    amplifyOMS sent
    Time for a clean and check (Text)
    Outcome
    Cleaning visit booked
    Done by
    Cleaning Reminders
  6. Year 2, month 1

    Annual hearing test

    Sample
    Triggered by
    Last audiogram is a year old
    amplifyOMS sent
    Annual hearing test reminder (Text and email)
    Outcome
    Updated audiogram recorded
    Done by
    Hearing Evaluation Reminders
  7. Year 2, month 2

    Birthday

    Sample
    Triggered by
    Birthday on file
    amplifyOMS sent
    A birthday note, nothing to sell (Email)
    Outcome
    Practice stays front of mind
    Done by
    Birthday Greetings
  8. Year 2, month 8

    Cleaning visit

    Sample
    Triggered by
    Cleaning cadence reached
    amplifyOMS sent
    Time for a clean and check (Text)
    Outcome
    Cleaning visit booked
    Done by
    Cleaning Reminders
  9. Year 3, month 1

    Annual hearing test

    Sample
    Triggered by
    Last audiogram is a year old
    amplifyOMS sent
    Annual hearing test reminder (Text and email)
    Outcome
    Updated audiogram recorded
    Done by
    Hearing Evaluation Reminders
  10. Year 3, month 11

    Warranty milestone

    Sample
    Triggered by
    45 days before the warranty ends
    amplifyOMS sent
    Your warranty ends soon. Come in for a check first. (Text and email)
    Outcome
    Warranty check booked before it lapsed
    Done by
    Warranty Expiration Reminders
  11. Year 4, month 1

    Annual hearing test

    Sample
    Triggered by
    Last audiogram is a year old
    amplifyOMS sent
    Annual hearing test reminder (Text and email)
    Outcome
    Updated audiogram recorded
    Done by
    Hearing Evaluation Reminders
  12. Year 4, month 11

    Upgrade window

    Sample
    Triggered by
    Aids reach upgrade age
    amplifyOMS sent
    What is new since your last fitting (Email)
    Outcome
    Upgrade consultation booked
    Done by
    Upgrade Eligible Drip Campaign
  13. Year 5, month 2

    Renewal

    Sample
    Triggered by
    New aids sold and fitted
    amplifyOMS sent
    Fitting confirmation, then the check-ins schedule themselves again (Text)
    Outcome
    The cycle starts over on its own
    Done by
    Automated appointment confirmations

Illustrative. A sample patient and sample outcomes, not real patient data. *Assumes about 6 minutes of front-desk time per follow-up done by hand. Illustrative.

  • Calls
  • Texts
  • Email
  • Web chat
  • Social
  • Reviews
  • Reminders

Software that started in the exam room, not a board room.

amplifyOMS was built in 2016 by a practice owner who ran hearing care clinics and could not find software that fit the work. Ten years of feedback from real practices later, it handles what generic systems miss: seeing every location clearly, keeping patient follow-up on track, and turning complete records into the revenue and reviews that grow a practice.

The amplifyOMS dashboard on a laptop, showing gross and net sales, payments, and returns by day, week, and month, filtered by provider, clinic, and region.
Read the founder's story

What you actually get.

Four parts of the system, and the problem each one takes off your plate.

  1. 01

    The Growth Engine

    The patient follow-up that keeps people coming back, running on its own. Hearing test reminders, three-month check-ins, warranty and cleaning notices, upgrade nurtures, birthday greetings, and win-backs for the patients who tested but did not buy. Twelve workflows, each one shaped by people who have actually run them.

    How the Growth Engine works
    amplifyOMS · Patient record · follow-upIllustrative
    Sample patientGrowth Engine on
    Aids fitted
    4 yrs ago
    Warranty
    Ends in 45 days
    Last hearing test
    13 months ago
    1. FittingVisit outcome recorded
    2. Three-month check-inThree-Month Check-Ins
    3. Cleaning reminderCleaning Reminders
    4. Warranty reminderWarranty Expiration Reminders
    5. Annual hearing testHearing Evaluation Reminders
    6. Upgrade windowUpgrade Eligible Drip Campaign

    Next touchpoint goes out on its own. Nobody at the front desk has to remember it.

    Illustrative. Sample data, not a real patient or practice.
  2. 02

    Every location at a glance

    See how each clinic is really doing without logging into five systems or waiting on a report. Today's numbers, who is converting, and what needs your attention, across all your locations at once. Built for multi-location practices from the start.

    See multi-location
    amplifyOMS · Today · all locationsIllustrative
    ClinicVisitsTestedFitNeeds you
    Main Street18632 pending fittings
    Northside11411 tested, not treated
    Lakeview (part-time)521All clear
    Illustrative. Sample data, not a real patient or practice.
  3. 03

    The numbers you actually ask for

    How this year compares to last. Where your best patients come from. What is selling and what is stuck. The answers are ready when you ask, not three days after you put in a request.

    See the reporting
    amplifyOMS · Monthly summary · sample practiceIllustrative
    Units sold
    38
    vs. same month last year
    +12%
    Tested, not treated
    14
    Follow-ups sent automatically
    212

    Units by month, this year vs. last

    Illustrative. Sample data for a sample practice, not real results.
  4. 04

    Works with the tools you already use

    Noah, QuickBooks, your calendar, your phones. amplifyOMS connects your stack without taking it over. And because no manufacturer or processor owns a piece of us, your patients, your data, and your money stay yours.

    See integrations
    amplifyOMS · ConnectedIllustrative
    • NNoahAudiograms and fittings sync to the patient recordSynced 2 min ago
    • QQuickBooks OnlineInvoices and payments importedSynced 14 min ago
    • GGoogle CalendarProvider schedulesLive
    • PPhonesCalls and texts land in the patient threadLive
    Illustrative. Sample data, not a real patient or practice.

Aligned with your practice, and nothing else.

We have no relationship with any hearing aid manufacturer and no stake in your payment processor. No revenue share, no transaction cut, no per-fitting fee. You pay for the software, and that is the whole arrangement.

We make more money when more practices choose amplifyOMS, and when the practices we run ourselves add locations. Not from your credit card transactions, not from your hearing aid sales. Those relationships are yours. So is that money.

After hours

7:40 on a Saturday night.

Nobody answers your phone better than your patient care coordinator. They are also not answering it at 7:40 on a Saturday night.

At that hour the AI receptionist answers. It gets a name, a callback number, what they need and when they can come in. Then it tells them your team will call to confirm. It never touches your schedule.

Runs through amplifyCRM Pro, included on Premium.

Incoming call · office closedSat 7:40 PM · answered by the AI receptionistSample call
  1. AI receptionistThanks for calling. The office is closed right now, but I can take down what you need and have the team call you back. Who am I speaking with?
  2. CallerI am calling for my husband. His hearing aids are about six years old and one of them quit.
  3. AI receptionistI am sorry to hear that. What is the best number for the team to reach you?
  4. Caller940-555-0148.
  5. AI receptionistAnd what days and times usually work for an appointment?
  6. CallerTuesday or Thursday, mornings if they can.
  7. AI receptionistGot it. Your scheduling team will call you to confirm a time.
A sample call, written to show how it works. Not a recording.
Appointment requestReceived Sat 7:43 PM
Caller
Sample caller, for her husband
Callback
940-555-0148
Needs
Six-year-old aids, one not working
Prefers
Tuesday or Thursday mornings

Waiting for your team. Nothing is on the calendar until one of your people puts it there.

Illustrative. The request a sample call produces.

voicemails a week, before
~4
messages a week from the AI, after
15–20
of those are appointment requests
4–5

Dusty Potter's own practice, Wichita Falls Hearing. The appointment requests alone match what the old voicemail channel produced in total.

Where it struggles: older patients do not love talking to a computer, and a loud television in the background gives it real trouble. It is not as good as your coordinator. It is considerably better than a voicemail box at that hour.

Here's how the follow-up runs.

From the Growth tier up, appointment confirmations and review requests run automatically. The Growth Engine, on Premium, goes further. A patient finishes a visit and the outcome lands in their record automatically. Three months later, the check-in goes out. At six months, the cleaning reminder. Forty-five days before a patient's warranty runs out, the reminder goes out so nothing lapses. When they are due to upgrade, the nurture starts. The patient who tested but did not buy lands in a win-back. None of it waits on your front desk to remember. The schedule remembers for you.

The twelve Growth Engine workflows.

  • Hearing Evaluation Reminders
  • Three-Month Check-Ins
  • Warranty Expiration Reminders
  • Cleaning Reminders
  • Service Reminders
  • Educational Nurture
  • Review Generation
  • Tested Not Treated Drip Campaign
  • Upgrade Eligible Drip Campaign
  • SMS Database Activation
  • Infinite Open House
  • Birthday Greetings
See the Growth Engine
  • $97

    a month to start, every tier priced in public

  • 12

    Growth Engine workflows for the patient lifecycle

  • 200+

    pre-built automated workflows on Premium

  • 25 min

    walkthrough on the real product, not a pitch

Published pricing. No revenue share. Free migration.

Four plans, $97 to $495 a month, all on the page. Additional full-time locations are half price, part-time a quarter. Past ten locations, you set pricing with us directly. Migration is free, and billing starts when you sign, not when you go live, so we are both pushing to get you running.

Startup
$97/mo
Growth
$149/mo
Professional
$249/mo
Premium
$495/mo
See full pricing

In writing

What we don't do.

  • Take a share of your revenue.

    No revenue share, no transaction skim, no per-fitting fee. You pay for the software, and that is the whole arrangement.

  • Answer to a manufacturer or a processor.

    We have no relationship with any hearing aid manufacturer and no stake in your payment processor.

  • Hide the price.

    Every tier is published. You do not have to schedule a sales call to find out what software costs.

  • Charge you to move in.

    No setup fee, no onboarding fee, no data migration charge, no "implementation services" line item.

  • Lock you into years.

    It's month-to-month, with no multi-year commitment. If you leave, we ask for 60 days' notice so we can hand your data back cleanly.

  • Sell AI as an add-on.

    AI Scribe, AI Dictation, AI Text-to-Speech and the Personal AI Assistant are on every tier. Not gated, not paid extras.

We run our own practice on it.

amplifyOMS runs the multi-location clinics we operate ourselves, every day. The growth has been steady and deliberate, not venture-backed, which is why the people who build it still answer the phone when you call. It is built for owners who plan to be worth more next year than they are this one.

Dusty Potter, founder of amplifyOMS, outside one of his Texas hearing care clinics.
Dusty Potter, NBC-HISFounder. Owner of Wichita Falls Hearing.

I built amplifyOMS in 2016 to run my own clinics, and my practice still runs on it every day.

Read the founder's story

No pressure

What happens on a demo.

  1. 1

    Pick a time.

    You'll get the calendar invite and a confirmation email immediately, plus a reminder the day of your walkthrough.

  2. 2

    See the real product.

    About 25 minutes on amplifyOMS running, not a sales tour. We'll look at your current setup and your workflow, then show you the parts that matter for your practice.

  3. 3

    Decide in your own time.

    Afterward you'll hear from us with answers to anything we didn't cover. If you decide amplifyOMS isn't the right fit, just tell us and we'll stop. We don't share your information with manufacturers, partners, or anyone else.

Good to know

A few things worth knowing up front.

Every practice runs a little differently. Here is what helps to know before a walkthrough, and if something here does not match how you work, tell us. We would rather be straight with you than sell you the wrong fit.

  • There is no free trial, on purpose.

    Every account runs on its own dedicated server, and our team moves your data over for free. So instead of a throwaway trial, we walk you through the live system and set yours up properly when you sign.

  • The Growth Engine comes with Premium.

    Automated patient follow-up is part of the Premium tier. If that is what you are after, Premium is the one to look at. The AI tools are on every tier.

  • The AI receptionist is for the off hours.

    It takes after-hours calls well and hands your team a complete request in the morning. It is not meant to replace your coordinator: some patients would always rather talk to a person, and your team is still the best voice for them.

See what amplifyOMS does for a practice like yours.

We will look at how you run today, where your current system gets in your way, and what changes when the workflow does the heavy lifting. You will see the real product, not a sales tour. About 25 minutes.

See it in actionOr read the founder's story first